Comprehensive FMCG Consultancy Services
From retail tracking to digital transformation — integrated solutions built for Nigeria's unique and dynamic consumer market.
Sales & Distribution Consultancy
Since 1999, we have delivered retail intelligence and distribution optimisation for Nigeria's most respected FMCG brands. Our field teams operate across all 36 states.
Price & Distribution Tracking
Systematic monitoring of product pricing and distribution coverage across Nigeria's diverse trade channels — from modern trade to open markets.
- Real-time price compliance monitoring
- Distribution gap identification
- Competitive pricing benchmarking
- Channel-by-channel performance reports
"Sales Partners' price and distribution tracking has been invaluable to our commercial planning across West Africa."
— Festus Tettey, CEO Promasidor Ghana
Key Clients
In-Outlet Brand Performance Evaluation
Comprehensive assessment of how your brand performs at the point of sale — visibility, availability, share of shelf, and consumer engagement.
- Share of shelf analysis
- Brand visibility scoring
- Merchandising compliance
- Competitive presence mapping
"Their in-outlet evaluation work directly informed the creation and launch of the Mamador edible oil brand."
— PZ Group Nigeria
Key Clients
Brand Performance Tracking / Health Check
Longitudinal tracking of brand health metrics — consumer awareness, trial, usage, and loyalty — to guide marketing investment decisions.
- Consumer awareness tracking
- Brand equity measurement
- Usage and attitude studies
- Trend analysis over time
"Acknowledged by the Consumer Planning & Innovation team at Guinness Nigeria as a critical partner."
— Guinness Nigeria PLC
Key Clients
Distribution & Trade Development
Trade Census
Comprehensive mapping of the market universe — identifying all trade outlets, their source and mode of supply, trade terms, and key sales drivers by channel.
- Full outlet universe mapping
- Supply chain source identification
- Trade terms documentation
- Sales driver analysis by channel
On-Site Distributor Training
Capability enhancement programmes for distributor sales teams — equipping them with best practice tools and modern sales management techniques.
- Sales capability assessment
- Best practice tool deployment
- Modern sales management techniques
- Performance measurement frameworks
Customer Service Evaluation
Assessment of wholesaler visibility, brand availability versus competition, price compliance, and the impact of merchandising activities.
- Wholesaler visibility audit
- Brand vs. competition availability
- Price compliance assessment
- Merchandising impact measurement
Market Research & Consumer Insights
Cross-locational trade and consumer research covering Nigeria's diverse regional markets — delivering the intelligence FMCG brands need to compete and grow.
- Quantitative & qualitative research
- Consumer attitude & usage studies
- New product development research
- Regional market intelligence
Digital Transformation, in Partnership with Leading Software Delivery Firms
Working in partnership with leading software delivery firms, we bring enterprise-grade digital transformation capabilities to Nigeria's consumer goods industry.
Our 5-Step Delivery Approach
Strategy Analysis
Understand business objectives and define the transformation roadmap.
Stakeholder Assessment
Requirement definition and stakeholder alignment across the organisation.
Design Definition
Enterprise solution architecture and design specification.
Solution Delivery
Implementation, change management, and training for adoption.
Solution Evaluation
Post-deployment support, lessons learnt, and continuous improvement.
Data & AI
Advanced analytics and AI-powered insights for FMCG decision-making.
Application Services
Technical needs assessment, ERP integration, and digital platform deployment.
Ready to Transform Your FMCG Business?
Let's discuss which services best fit your growth objectives in Nigeria's market.
Book a Consultation